Finding the Right Fit: 10 Best CRM Software Picks for Small Enterprises

Getting confused on what’s the best crm for small business? Many CRM software are available in the market today, but choosing the right one is important for small businesses as it will benefit the organization in the long run. Customer Relationship Management (CRM) software helps small businesses streamline operations, manage customer interactions effectively, and maintain business efficiently. Some of the core functions CRMs can execute for you include accurate organization of your customer information, automating sales processes, enhancing customer service, and enhancing marketing efforts. Here are the 10 best CRM for small businesses in 2024.

10 Best CRM Software Picks for Small Enterprises
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1. HubSpot CRM

HubSpot CRM is best suited for: Unlimited users and contacts in a free basic CRM plan HubSpot CRM is the most popular and best CRM for small business because it allows for unlimited users and contacts in a free version of its plan. Its free version includes core CRM features like contact management, deal tracking, and email templates. Apart from this, paid plans provide additional marketing and sales tools.

Why It is great for Small Businesses:

  • It’s easy to use and set up
  • The free plan is super generous.
  • Balances with your business

2. Zoho CRM

Best for: Low-cost all-around CRM

Another best CRM software for small businesses is Zoho CRM. Excellent choice for small businesses as it gives smart features at an affordable price. You can easily manage leads, contacts, and workload with this easy-to-use software. No matter if your business is small or large it offers affordable prices for all. For example, it also provides a free plan for starting 3 users. Zoho CRM can be easily integrated with other Zoho products such as Zoho Books, Zoho salesIQ, Zoho recruit, Zoho people, and many more are there.  

Why it’s great for small business:

  • Highly customizable
  • Scalable pricing plans
  • Integrated with a complete suite of business tools

3. Salesforce Essentials

Best for: Small teams needing scalable CRM solutions Small-business version of the popular Salesforce CRM is Salesforce Essentials. It’s designed to be easy to set up and offers essential CRM tools like lead management, customer service tracking, and pipeline management. As your business grows, you can upgrade to Salesforce’s more advanced plans.

Why it’s great for small businesses:

  • Tailored for small teams
  • Extensive integration options
  • Cloud-based and mobile-friendly

4. Pipedrive

Best for: Sales-driven small businesses

Pipedrive is a CRM focused on sales teams and lead management. It provides visual pipelines to track the stages of each deal, helping sales teams focus on high-priority tasks. Being user-friendly software, Pipedrive can also be integrated with other known tools such as Google Workspace and Microsoft Teams.

Why it’s great for small businesses:

  • Intuitive and easy-to-use interface
  • Customizable pipelines for sales teams
  • Affordable pricing starting at $14.90 per month
10 Best CRM Software Picks for Small Enterprises

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10 Best CRM Software Picks for Small Enterprises

5. Freshsales by Freshworks

Best for: Businesses needing built-in AI  Freshsales is a part of the Freshworks suite of products and offers small businesses a CRM with built-in artificial intelligence (AI) capabilities which can assist with lead scoring, sales forecasting, and sending automated emails. Freshsales also provides contact management, deal pipelines, and email tracking.

Why it’s great for small businesses:

  • AI-powered lead and sales management
  • Multi-channel communication (email, chat, phone)
  • Affordable entry-level plans

6. Insightly

Best for: Project-based businesses Insightly is one of the best free CRM for small business which offers free plans for up to 2 users. It is the best CRM software for small business that need to track customer relationships as well as projects simultaneously. Features included in Insightly are task tracking, contact management, and also reporting. You can also integrate it with other apps such as Google Workshop and Microsoft Office 365.

Why it’s a great choice for small businesses:

  • Combines CRM and project management
  • Customizable dashboards and workflows
  • Integrates well with business tools

7. Monday.com CRM

Best for: Small teams needing a flexible and visual tool Monday.com started as a project management tool but now offers a flexible CRM platform. It’s highly customizable and uses visual boards to track tasks, leads, and projects. Monday.com is perfect for small teams that want a visual and intuitive way to manage customers and workflows.

Why it’s great for small businesses:

  • Extremely customizable
  • Visual task and lead tracking
  • Simple, drag-and-drop interface

How to Know What's the Best CRM for Small Business

Before selecting the best CRM for a small service business, you must consider these factors in mind so that you can choose the best CRM for your small business that will benefit you in the long run:

  • Easy to use

    The CRM must be user-friendly and easy to use so you won’t get confused about how to use it and others can also use it when needed. If the software interface is complex and later are not able to figure it out it is going to take a lot of time for you to learn it.

  • Features

    Before selecting the CRM for your business, you must be clear about what you want from it, suppose if you need contact management and sales pipelines, look for it before buying it.

  • Cost

    Budget is another key factor to be considered before selecting any CRM for your business. You must ensure it is worth your money and provides all the things you want from the software.

  • Integrations

    Your CRM should integrate with tools, like email platforms, accounting tools, or project management software.

  • Customization

    Look for one that provides customization options, it will be helpful in the future if you want to make some changes.

10 Best CRM Software Picks for Small Enterprises

Conclusion

In summary, the best CRM for small service business requires an effective conclusion to be in better customer relationships and enhance operations. Whether it is something as free as HubSpot or an automation-heavy type like Keap, there’s a CRM to fit every requirement and budget.

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