Cyber Monday: A Journey Through Its Origins, Growth, and Milestones

Ever thought about why your inbox gets filled with amazing deals just after Thanksgiving Day? That’s Cyber Monday in action. This is the time when online platforms and offline stores offer the biggest sales and discounts on the biggest brands. Online platforms collaborate with known brands and offer the lowest prices.  Right after Black Friday, the Cyber Monday event is held on different online and offline platforms. If you are looking for a huge discount this upcoming winter, then Black Friday and Cyber Monday are the best days when you can utilize your money on great deals. Big platforms like Amazon, Myntra, and Flipkart offer huge discounts on this special day. 

Wanna explore how this day can help your business boost sales? or are you waiting for the biggest sale of the year to grab the maximum discount?”? Let’s explore and learn more about this Cyber Monday if you are looking to boost your sales or if you are a shopper looking for a great deal this winter.

What is Cyber Monday?

Cyber Monday offers a 24-hour online shopping event where you see huge discounts on almost everything, including big brands like Zara, H&M, Nike etc. Once the Thanksgiving and Friday Sale is done, the upcoming Monday Cyber Monday event starts. 

For sellers, it’s a chance to grow their sales and sell as many products as they can and the best opportunity to clear up their old stock so they can fill with new trendy products. For consumers, this is the best time to utilize their money on the products they want, as they can save a lot by buying things at a discount. People who have missed the Black Friday Sale can take advantage of this sale as it also offers huge discounts on a wide variety of products. In countries like the United States, UK, Canada, and Mexico, it’s the 2nd biggest sale of the year after Black Friday. In the very beginning, this day used to be held only in the United States, but with time it has spread worldwide.

Note: As for 2024, the Cyber Monday event will be held on December 2nd, right after the Thanksgiving weekend.

History Behind Cyber Monday

This day was initially started to keep up the shopping momentum even after Black Friday. It was specially made for those who loved shopping from home, and the idea was a hit. In the year of 2005, NRF announced a Cyber Monday sale right after Thanksgiving Day.  

By 2019, many shoppers were convinced to shop from the online Black Friday sale. However, the 2020 pandemic totally changed the way people used to shop and their shopping habits as almost every shop used to be closed. People started buying things more frequently after COVID-19. And now in 2024, most people prefer to shop online rather than offline.

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Let’s Explore its History Across Different Countries:

  • United States

    The origin of Cyber Monday started back in 2005 and gained much popularity quickly. Breaking all the previous online and offline records Cyber Monday reached $1 billion in the year of 2010.

  • Canada

    The trend of Cyber Monday in Canada arrived in 2008. It was reported that nearly 80% of Canadian online retailers joined in the celebration. US growth largely influenced other retailers.

  • Australia

    Australian retailers introduced their version of Cyber Monday in 2012 and labeled it "Click Frenzy." The event had a pretty weak start because of technical glitches such as websites crashing. However, the event has started growing each year since.

  • France

    In France Cyber Monday was Started in the year of 2008, when they saw huge growth in the US economy, and since then, it has been popular gradually.

  • India

    In 2012, Google India organized Cyber Monday as "The Great Online Shopping Festival" along with big e-commerce sites, but it has not been an event since 2015.

  • United Kingdom

    Since 2009, Cyber Monday has been a big thing in the UK and is one of the busiest days in cyberspace, matching recent trends in the U.S.

  • Japan

    As for Japan, the Cyber Monday event started after 2012 when Amazon.co.jp introduced it to them. The sale goes live for a continuous 7 Days.

Cyber Monday Milestones: The Evolution Over the Years

Cyber Monday has evolved from being simply an online shopping event into a global retail event. Here are some of the major milestones Cyber Monday has achieved over the years:

  • Year 2005

    Cyber Monday was introduced by the National Retail Federation in the United States. Retailers observed that people often shop from work after Thanksgiving Day, hence they decided to dedicate a new day for shopping and labeled it Cyber Monday sale. In 2005 Cyber Monday sales crossed $484M in total.

  • Year 2010

    For the very first time in the U.S., this sale reached $ 1 Billion through online sales. This was the rapid growth of this day since more people embraced the convenience of online shopping.

  • Year 2012

    By 2012, the event had spread across countries like Canada, Germany, Australia, and France. Each country named it differently, for instance, Australians came up with a version called "Click Frenzy," while India named it "Great Online Shopping Festival".

  • Year 2013

    Smartphones also changed and influenced Cyber Monday. As it was much easier for people to just browse and buy it.

  • Year 2016

    Cyber Monday saw a new level in 2016: the day finally broke $3 billion in sales for the first time in the United States.

  • Year 2018

    Social media became the future of Cyber Monday as consumers were convinced to shop as they saw them posted on social media websites such as Instagram and Facebook.

  • Year 2019

    Cyber Monday sales in the U.S. In 2019, smashed all previous sales records, by reaching $9.4 billion in online sales. Convenient online purchases, coupled with massive levels of participation across various major retailers, helped achieve this milestone.

  • Year 2020

    The COVID-19 pandemic helped Cyber Monday become even more important since all of the other stores have been closed or unavailable. Cyber Monday reached $10 Billion in online sales this year for the very first time.

  • Year 2023-Present

    The day it has started till today, Cyber Monday has only grown and broken all previous records. In 2023, it crossed $12.4 billion. This year in 2024, Cyber Monday will be held on the 2nd of December.

Conclusion

Thanksgiving is not just about enjoying the holiday and sharing a meal, it’s about showing respect towards what we have, admiring the people you have, and sharing love with them. Sharing a meal with everyone offers you an opportunity to share your little joy with your people.

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